WHAT'S NEW IN FLEXOGRAPHIC LENTICULAR

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Artwork was designed by Capsule
www.capsule.us

Packaging in Motion: New LenstarFlexo Process Presents Engaging and Accessible Shelf Appeal

The LenstarFlexo process that created the 3D label on the cover of this issue is the result of collaboration among several stakeholders who believe that the future of this process will be a great opportunity for packaging applications. Pacur Inc. (www.pacur.com/flexo) in Oshkosh, WI, supplied the lenticular roll stock for the cover labels; the Pixalen Studio (www.pixalenstudio.com) converted the label design for flexographic lenticular printing and outputted the Kodak Flexcel-NX plates for printing; CCL Label Specialty Group (www.ccllabel.com/promotion) printed the flexographic lenticular label; and the Capsule design firm (www.capsule.us) in Minneapolis created the design of the flexographic lenticular label as well as the overall cover design.

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Package Printing Goes 3-D

Dr. John Anderson, global future product marketing manager flexo for Eastman Kodak Co., Pittsburgh, says the imaging technology makes the plate different than anything up until now with flexo.

The technology uses a square beam, he explains, providing a pixel-for-pixel match from the digital file to the final plate. Current flexo lasers use a round laser beam. “A digital file has square pixels, so when you have a round beam trying to match square pixels, you won’t get one-to-one reproduction,” Anderson says. “If it doesn’t line up correctly the image will get blurred or you’ll see something you’re not supposed to see too early. The critical piece in this is having the one-to-one imaging and the repeatability to do it again and again.”
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Ground-Breaking Lenticular Flexographic Printing System Revealed at Pack Expo

While printing lenticular effects on flexographic presses has been attempted before, issues around print resolution, dot size, and press registration have prevented its success. The introduction of higher resolution imaging devices like the KODAK FLEXCEL NX System, combined with interlacing technology from Pixalen Studio and rolled lens stock from Pacur, has now made lenticular flexographic printing a reality.
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